McDonalds in Pop Culture The Analysis of Changes in Commercials - Free Essay Example

Sample details Pages: 5 Words: 1605 Downloads: 2 Date added: 2019/07/01 Category Culture Essay Level High school Tags: Pop Culture Essay Did you like this example? In the 20th century, advertising consisted of radio infomercials and TV commercials with storylines. According to Quartz, the first official TV commercial aired on July 1, 1941. It was a commercial for Bulova Watch Co. Don’t waste time! Our writers will create an original "McDonalds in Pop Culture: The Analysis of Changes in Commercials" essay for you Create order and it cost only $9 total to air it. These days, a commercial can range from a few hundred dollars to thousands and Super Bowl Ads can be priced up to $5 million. McDonalds is one of the biggest advertisers and on average spends $2 billion annually. They are also one of the biggest fast food chains in the world and a substantial factor for their success is marketing. One of the most important concepts McDonalds introduced was called McDonaldland. Launched in 1971, McDonaldland was implemented as an advertising campaign to advertise McDonalds. McDonaldland was a fictional magical world consisting of Ronald McDonald, the Hamburglar, and food-based characters like Mayor McCheese and Officer Big Mac. With the internet and social media being a major part of this generation, advertisers have been forced to change their way of marketing products and services. Change in pop culture has affected techniques such as characters, plot, time, and slogans in advertising over time. Fictional characters played a big role in capturing the interests of kids in advertising. McDonalds used food-based and other characters to market their products. In an older McDonalds commercial, they used the characters Ronald McDonald, the Hamburglar, and the Hamburgers. Willard Scott who had played Bozo the Clown prior created Ronald McDonald. After Bozo went off air following years of popularity among kids, a local McDonalds asked him to create a clown to replace Bozo and Scott came up with Ronald McDonald (Scott, 1983). Before clowns were considered sinister and disturbing, clowns symbolized delight and glee for children. Clowns were popular, and children loved them. For children to see a clown on television, it brought them joy and captured their attention. Ronald McDonald is still known today, however, he and other characters stopped appearing in commercials due to the fall of McDonaldLand. Hes just known as the mascot of McDonalds and represents the Ronald McDonald House Ch arities. Additionally, for McDonalds to have incorporated fictional characters like these in their commercials, they were catering to trends at the time. Amusement parks such as Disneyland were the place to go and have a magical day with the family. Incorporating a fictional world into their commercials gave a sense of that type of magic for children. McDonalds could too be the happiest place on earth just like Disneyland. In contrast, celebrity endorsements are now used to grab the attention of teens and adults. Specifically, this commercial targeted those who are sports orientated in contrary to targeting children in the past commercial. Therefore, athletes LeBron James and Dwight Howard starred in this commercial, instead of fictional characters like Ronald McDonald in the past commercials. In the era of social media, celebrity endorsements are extremely popular. For example, Weight Watchers has used DJ Khaled, Oprah Winfrey, and Jessica Simpson to advertise their service. These types of influencers help brands gain popularity because of their enormous fanbases. In this case, McDonalds uses LeBron James and Dwight Howard in this recent commercial because they have a huge following on social media and are considered healthy and physically fit. McDonalds uses these tactics to gain popularity for their products and to ironically showcase that eating McDonalds isnt as unhealthy as it seems. Storylines were used to grab the interests of kids in advertising. The older McDonalds commercial was set in Hamburger University. Ronald McDonald was teaching hamburgers about the Hamburglar and how he steals hamburgers. The structure of this commercial was similar to the formatting of cartoons and children shows in the 70s and 80s. For example, Sesame Street was a childrens show that educated children academically and introduced moral values. Through teaching, this commercial advocated against stealing, an action that is considered morally wrong. Ronald McDonald caught the Hamburglar and taught him and the audience not to steal hamburgers. Hamburglar is shown writing Dont take hamburgers. Robble Robble. in detention. The theme of the commercial may suggest that stealing is wrong. However, it could be showing children that the hamburgers are delicious to the point that they are a target of burglary. As a result, McDonalds could be using this format to insinuate, Dont steal hamburger s, go to McDonalds and buy them instead. When this commercial aired, society revolved around television. Using a format of a childrens TV shows was effective in gaining a childs attention. On the other hand, now commercials are venturing off from plots and are leaning towards quick-paced ads to target those with a shorter attention span. Due to the existence of the internet and technology, people have become less attentive and are focused on convenience. In this more recent commercial, Dwight Howard challenges LeBron James to a game for his lunch, a Big Mac and fries. In the midst of playing basketball, someone else quickly comes and eats the food. Dwight Howard and LeBron James were left in awe once theyve realized that the food was completely eaten. This commercial doesnt have a plot in contrary to the past commercial. However, the underlying theme is similar in both commercials. The older commercial insinuates the deliciousness of the hamburgers by showing someone is willing to steal them. And the newer commercial tries to imply that McDonalds is good by showing that people are willing to fight over their food. The time these commercials aired and the time gap between them played a major part in why they were made the way they were made. The older commercial was released in 1989, in the age where television was popular. Children were not glued to their phones or technology. Instead, they only had the outside or television. This made children the target of interest for advertisers. Additionally, they had a disposable income, large purchasing influence, and were easily targeted with ads. The more recent commercial was released in 2010, in the midst of the existence of social media and the world wide web. Teens, adults, and even children are actively using technology. Teens are especially are constantly on social media. By using the celebrities that teens follow on social media, teens are an easy target for advertisers. In McDonalds case, LeBron James and Dwight Howard have huge followings on social media, 50 million followers combined on Twitter alone. With the use of association, McDonalds a ttached their brand to LeBron James and Dwight Howards name and using their heavy influence over social media to help gain more popularity for their brand. Society today is social media based, using social media influencers is more effective to advertise a brand. Additionally, using such short advertisements shows how society is impatient and runs on convenience. Furthermore, since the two commercials were aired about 30 years apart, the production value differs greatly. In their first advertising campaign, McDonalds spent an unprecedented $2.3 million. In contrast, McDonalds spent around $530 million on advertising in 2017. The number of mediums to advertise has increased since the older commercial has aired. It isnt just TV anymore, now there are advertisements on YouTube videos, social media, web pages, apps, etc. This ties back into people these days having short attention spans. McDonalds advertisements on YouTube videos or any video lasts at most 15 seconds. Additionally, most advertisements on social media or web pages are generally images or a link to their app and site. The advertisements pop up rather quickly and go away just as fast which caters to short attention spans, persuading in a short period of time making the audience feel less obligated to turn it off. In contrary to the past commercial, McDonalds used to focus mainly on television along with newspapers and radio. Newspapers and radio were the social media and internet of the past. Overall, based on the major differences of these two commercials production values, it is clear that todays technological advancements assist in drawing a significant number of viewers for McDonalds commercials than advertisements products in their very early advertising campaigns. McDonalds slogans have changed at the launch of every advertising campaign. In the older commercial, McDonalds uses the slogan From McDonalds. In the more recent commercial, McDonalds uses Im Lovin It. In 2003, Justin Timberlake sang a song for McDonalds that introduced the slogan Im Lovin It. Compared to the older slogan and all other slogans, Im Lovin It was well received and is the longest running slogan that McDonalds has ever had. However, slogans were still used in both commercials as an advertising tactic. They both implement the logo consisting of two golden arches that create an M. The only difference is the placement of the logo. In the older commercial, Ronald McDonald makes the logo shape with his hands and the logo appears on the bottom right. In the more recent commercial, it cuts to a red screen and then the logo appears in the center. The logo is much bigger and more centered now to make it much more obvious. In conclusion, advertising techniques such as characters, plot, time and slogans have changed over time due to the influence of pop culture. Fictional characters played a major part in commercials in the past to target children whilenow celebrity endorsements are used. In the older commercial, having a storyline was a critical component to keep children engaged. However, in the newer commercial, shorter fast-paced commercials keep the audience from clicking off. Time has affected the mediums in which McDonalds advertise and the amount of money they put into advertising. Slogans have changed, but the logo has remained similar since then. Pop culture has greatly affected advertising through the advancements in technology.

Reading The Signs In Public Spaces Ulta Beauty. The Space

Reading the Signs in Public Spaces: ULTA Beauty The space I chose to observe and write about for this essay is ULTA Beauty in the Greenwood Mall. In this analysis, I will be focusing on the impact of advertisements and products within class, gender, and beauty through the study of semiotics, connotation, and denotation. ULTA sells haircare products, skin care products, perfumes and cologne, high end makeup brands, and drug store makeup brands as well. Walking into ULTA Beauty, I already had preconceived notions about who was allowed with in this space. I assumed that ULTA was open to just women but looking deeper, I learned that it is for the middle and upper class women and men of society. Throughout the store prices ranged from as†¦show more content†¦I also made some assumption about the race among the advertisement within ULTA. I looked at many advertisement and saw that there was racial diversity with the models of the advertisements. There was the usual, tan, blonde hair, blue eyed model but there were also African American, Asian, as well as ethnically ambiguous models, which is good for inclusion and representation for all peoples. While walking through out ULTA, one of the advertisement that really caught my attention was a Benefit advertisement. It was for their â€Å"They’re Real† Mascara and it is, for the most part, in black and white and shows a very sultry looking woman with dark hair, dark e yes and more than likely tan skin. Not to mention the most important part of the advertisement being her abnormally large breast, that looked like they were the product of cosmetic surgery. The denotation of this ad implies that â€Å"my breasts are as real as your lashes with mascara on.† The connotation is that it is societally okay to lie about yourself and rely on beauty products and cosmetic surgery to make you feel better. This is a terrible message to send to women and girls of all ages because it implies that if you change yourself through cosmetic surgery you will look like all the models you see in the media. Another ad that caught my attention was a not

Cloning Essay Research Paper As a human free essay sample

Cloning Essay, Research Paper As a human race, we have pursued changeless technological patterned advance and promotion. Indeed, our claim to the rubric of? superior race? can be attributed in portion to the ardor in which we go about bettering our ain being through innovation and find. Thankss to progresss in medical specialty, we have increased the overall lifetime of work forces and adult females. Due to uninterrupted betterments in industrial engineering, machines now do virtually everything for us that our ascendants had to make with their ain custodies. Every twenty-four hours, something is created that makes our lives easier. We are blessed with an mind higher than that of any other animal on Earth, and we make unembarrassed usage of it. Quite perchance, our ascendants foresaw the twenty-four hours when our rational capacity would take us in a way that we would be badly prepared to follow. That twenty-four hours has arrived with the development of cloning. The cloning of sheep, cattles, toads, and other animate beings has already been successfully completed and human cloning is now a realistic possibility, the lone restraints being the ethical and moral issues associated with reproducing a perfect transcript of another human being. In? The Paradox of Cloning? , the writer, James Q. Wilson, argues the benefits of cloning and asserts? the additions will turn out to transcend the hazards? . Wilson is incorrect in his premise. While I concede that cloning engineering offers some exciting benefits, entire human cloning besides carries terrorization, world-wide branchings. While cloning is still in the babyhood phase, we, as a worldwide society, should jointly reject any attempts to farther engineering in the country of human cloning. Wilson provinces that we need non respond instantly to human cloning. He cites the 277 efforts that it took to clone one sheep, and insists that the route to human cloning will be? long and hard? . I fail to see the logic here. Regardless of how long successfully cloning a human really takes, leting research labs to continue with research and development would be a error. In leting the procedure to get down, we are basically doing the determination to legalise cloning. Advocates would wish nil more than to be given the green visible radiation to continue with experimental research. Half of their conflict would be over and eventual cloning would be inevitable. It is irresponsible to state that we need non worry about it because it is a long manner off. To reason that we need non turn to the issue of cloning now is comparable to reding immature parents non to worry about college for their kids because the possibility is 18 long old ages off. In inquiring society to look the other manne r while cloning is in the developmental stage, Wilson? s motivations appear leery. Possibly, he knows that by leting one million millions of dollars to get down pouring in for the intent of subsidising cloning research, we are efficaciously opening a door that can non be shut. Suppose that human cloning is permitted and deemed legal. Contrary to Wilson? s beliefs, it would be a really short clip before we possess the scientific cognition necessary to successfully clone a human. In fact, scientists at Advanced Cell Technology have already cloned a human embryo by shooting familial stuff into a cow egg. The embryo was allowed to populate for 12 yearss before it was destroyed, chiefly to pre-empt the inevitable ethical call ( Sung 1 ) . An embryo, it seems, can non be considered human until it attaches itself to the wall of the uterus, which occurs at about 14 yearss. In leting the patterned advance of cloning, we must see one basic issue. How do we manage the failures and errors that occur during the early experimental phases? Many eggs were destroyed at assorted phases of development before scientists were able to make Dolly the sheep, the first successfully cloned animate being ( Bailey ) . What happens to the human embryos that live to be a to the full de veloped foetus before scientist discover a? defect? in their Deoxyribonucleic acid? Do we fling these babes and go on on in the name of scientific discipline? And how do we manage immature kids ringers that start to demo marks of a weakened immune system? Do we slay these kids and name them an experimental loss or do we construct orphanhoods to house the early misfit ringers? Who wants to explicate to these childs that they merely will neer be good plenty because it merely isn? T in their cistrons? Keep in head we? re non speaking about a few kids here and at that place. Hundreds of biotechnology houses worldwide are eager to come in the kingdom of cloning research, each with virtually limitless fundss. All of these companies will probably digest 100s of failed efforts before one successful ringer is created. Complicating affairs, there will be a race between these houses to be the first company to successfully clone a human being. This environment will non impart itself to patient, measured progresss but alternatively to countless errors due to the manic gait of the experimental research. As a society, we should non gull ourselves into believing that we will be the helpers of cloning without first destructing 1000s of lives in the procedure. Upon honing the cloning procedure, another inquiry would still stay. Make we truly want to clone human existences? Anyone who can reply yes to this inquiry must be willing to release the individualism and uniqueness that we now enjoy. No thirster would single endowments set us apart because any endowment would be consistent. Michael Jordan wouldn? T stand out any more than any other hoops participant if his athletic abilities were available off the shelf at the local biotech clinic. Mark McGuire? s alone endowment for oppressing a baseball would be second-rate if we stocked every squad with a ringer that possessed his same ability. What merriment would watching any athletics be if all jocks were indistinguishable in skill degree? Competition is indispensable to all athleticss and cloning would virtually extinguish competition by mass-producing jocks with indistinguishable athletic ability. What would we larn in music grasp if Mozarts, Bachs, and Beethovens were a dime a twelve? How valuable would a Rembrandt picture be if every museum paid a Rembrandt ringer to bring forth their ain plants. And the atrociousnesss do non halt at that place. A company wishing to increase productiveness could use merely ringers that were genetically designed to be indefatigable and persevering workers, neer necessitating a interruption or clip off. How could the remainder of U s? genetically challenged? people hope to even set down a occupation? Suppose you graduate with a grade in mathematics, trusting to carry through your dream of going a instructor, merely to larn that the schools and colleges are staffed with Einstein ringers that possess knowledge far superior to yours. Their cognition would be born from an deep-rooted familial disposition whereas yours would come merely from difficult work. You need non be an Einstein, or an Einstein ringer, to place the also-ran in this state of affairs. Human cloning holds many possibilities that would be damaging to mankind in merely this mode. Thankfully, to day of the month, legislators are keeping off the moving ridge of protagonists and lobbyists forcing for the legalisation of cloning. In censoring federal financess from being used for cloning research, President Bill Clinton stated that, ? Any find that touches upon human creative activity is non merely a affair of scientific enquiry, it is a affair of morality and spiritualty every bit good? Each human life is alone, born of a miracle that reaches beyond research lab scientific discipline? ? ( Odyssey 3 ) . Harmonizing to a Time/CNN canvass, most people echo this sentiment. In the canvass, an overpowering 89 per centum of Americans feel that it is? morally unacceptable? to clone worlds ( Sung ) . With approximately 9 out of 10 people in resistance, it appears that most people see the bloodcurdling possibilities of human cloning as a world waiting to go on. While pulling the line at complete human cloning, there are still many benefits to be derived from this new engineering. I would venture to state that the bulk of people opposed to cloning would non deny the promise that lies therein for the intervention of disease, malformations, and other familial defects. The engineering that exists now has armed us with a new cognition that has far-reaching promise. We stand on the threshold of witnessing the riddance, or at the really least, drastic decreases of everything from sterility to leukemia. For illustration, through cloning of single cells, a leukaemia patient could have an extract of bone marrow grown outside his organic structure that matches his ain absolutely. There would be no danger of rejection or the demand to take powerful anti-rejection drugs, which have a long list of side effects. Burn victims could have skin transplants of wholly healthy spots of new tegument, dramatically cut downing marking. Peoples with macular devoluti on, a disease that destroys vision, could have a graft of healthy retinal tissue, guaranting that they would non be robbed of their vision ( Nash ) . In add-on, organ graft receivers would have variety meats that are about indistinguishable transcripts of their ain, one time once more extinguishing the possibility of rejection. Ppl Therapeutics, the same Scotland company that produced Dolly, besides successfully cloned 5 female hogs and touted them as a major measure in the field of organ transplant. Physiologically, hogs are one of the closest animate beings to worlds and by genetically changing the Deoxyribonucleic acid of a hog, variety meats could be grown that could subsequently be? successfully transplanted into humans. ? Dave Ayares, frailty president of research at Ppl Therapeutics, says? It has the possible to basically revolutionise the organ transplant field? ( WFMY ) . While these illustrations might look like futuristic scenarios, they are really realistic possibilities that are on the really near skyline. New and advanced techniques are being continuously developed as research progresses at a ferocious gait. In fact, Ppl claims that organ transplant of genetically altered hog variety meats could get down in every bit small as four old ages. This is non a engineering that offers promise for merely our kids and ulterior coevalss, but one in which we ourselves stand to profit. Dr. Robert Winston of London? s Hammersmith Hospital says, ? Given its possible benefit, I would reason that it would be unethical non to go on this line of research. ? ( Nash ) . I agree with Dr. Winston in his contention that we should decidedly continue with research in this field. Although adamantly opposed to the freak of human cloning, I feel that single cell cloning for the intent of handling disease and progressing organ transplant engineering is an sphere that we must come in into. Historically, we have taken advantage of every new engineering made available. In many instances, engineering has enriched our lives with small or no disadvantages. I believe that our desire to better our being through new innovations or finds has finally created a better universe for future coevalss. However, human cloning must be considered an exclusion. Although a true wonder, human cloning would finally take to a black result. Our uniqueness and individualism were non meant to be tampered with, as they are the kernel of human nature. Variations in personality and mind are what drive us to be the people we are. Individual differences are an built-in portion of our society. Making? perfect? ringers and? weeding out? our imperfectnesss threatens to destruct that environment and, consequentially, do for an improbably deadening universe to populate in. Our society has reached a threshold that would be morally and ethically incorrect to traverse. I assert that we can harvest the benefi ts of cloning engineering without traversing that threshold. The realisation is upon us that, for one time, we need to maintain our technological thrust in cheque. It is imperative that society makes a corporate statement now. Yes, we want to make all that is possible to battle disease, through all possible agencies. Yes, we want to progress transplant engineering to where people are non deceasing because of a failed organ. Yes, we want to offer new life to people with familial lacks or malformations. No, we do non desire to construct the Frankenstein monster of the new millenary. Plants Cited Bailey, Ronald. Send in the Clones. June 1998. *http: //www.reason.com./9806/bk.bailey.html* 1 March 2000 Nash, J. Madeleine. The Case for Cloning. 9 February 1998. *http: //www.time.com/time/magazine/1998/dom/980209 1 March 2000 Odyssey.com. Potential Benefits of Plant and Animal Cloning. 8 August 1997. *http: //www.ncgr.org/gpi/odyssey/dolly* 3 March 2000 Sung, Ellen. First Human Embryo Cloned. 3 March 2000. *http: //www.policy.com/news/dbrief/dbriefarc265.asp* 5 March 2000 The Good Morning Show. Robert Marshall. WFMY Channel 2. 14 March 2000.

War 2 Essay Example For Students

War 2 Essay In Night, by Elie Wiesel, there is an underlying theme of anger. Anger not directed where it seems most appropriate- at the Nazis- but rather a deeper, inbred anger directed towards God. Having once been a role model of everything a good Jew should be, Wiesel slowly transforms into a faithless human being. He cannot comprehend why the God who is supposed to love and care for His people would refuse to protect them from the Germans. This anger grows as Wiesel does and is a constant theme throughout the book. Early in Night, Elie Wiesel begins to express doubt about his faith. Some talked of God, of his mysterious ways, and of their future deliverance. But I had ceased to pray. How I sympathized with Job! I did not deny Gods existence, but I doubted His absolute justice. (42) A good example of the mental shift occurring within Wiesel, this passage. Having grown up as a child of extreme faith in God and his divine power, this is a striking contrast of spiritual views. Young Wiesel once spent hours praying to God when he had very little concerns (especially when compared to his concerns in the concentration camp). Now that he is in a very trying time, one would think that his faith would be something he would desire to find comfort in. The tone of the first sentence almost sounds sarcastic- as if Wiesel thinks it odd that his people would even consider praying at all. He seems to view himself as being above all of that, not needing his faith- as he felt it could (or would) do nothing to help save him. In Wiesels sympathizing with Job, I see a contradiction, however. Job was a man of tremendous faith in God who, even when everything (famine, pestilence, death of all of his family, disease, poverty) went wrong, he still had faith in God. Job never doubted that the Lord would sustain him and support him. While on the other hand, Wiesel has given up all hope that he will be rescued by his faith. He has not stopped believing in God, however. Perhaps he has stopped belie ving in the particular God he has grown up worshiping. The last sentence shows us that he still believes that there is a God, he simply no longer trusts him. He feels as though his people have been betrayed and God is allowing the Jews to become victims for no apparent reason. As Night progresses, Wiesel becomes increasingly more hostile towards God. What are You, my God, I thought angrily, compared to this afflicted crowd, proclaiming to You their faith, their anger, their revolt? What does Your greatness mean, Lord of the universe, in the face of all this weakness, this decomposition, and this decay? Why do You still trouble their sick minds, their crippled bodies? (63) In this passage Wiesel has become more overtly angry with God. He no longer hides behind the reverence he has grown up knowing. Rather he is openly charging God with not only the destruction of the Jewish people, but also with continually plaguing their thoughts. Having the false hope that God may one day save them seems like a cruel joke. Wiesel seems to be saying that if God has already decided not to save them, than the least He can do is quit allowing the people to pray to and follow Him. Wiesel also seems angry at the thought of comparing Gods infinite greatness with the complete disintegration of the people in the concentration camps. Thinking about Gods power and strength seems impossible when the only people surrounding Wiesel who are in positions of power are the enemy. It seems almost morbidly amusing that the Jews are relying on this Savior who allows such horrible conditions to continue. If he is so wonderful, why does he not save them? Later in Night, Wiesel starts to believe that he has become a stranger among his own people and religion. He no longer feels any spiritual connection with the other Jewish people. Once I had believed profoundly that upon one solitary deed of mine, one solitary prayer, depended the salvation of the world. This day I had ceased to plead. I was no lon ger capable of lamentation. On the contrary, I felt very strong. I was the accuser, God the accused. My eyes were open and I was terribly alone- terribly alone in a world without God and without man. Without love or mercy. I had ceased to be anything but ashes, yet I felt myself to be stronger than the Almighty, to whom my life had been tied for so long. I stood amid that praying congregation, observing it like a stranger. (65) The tone of the passage as a whole is not remarkably violent, but the words Wiesel uses are strong, nonetheless (perhaps even stronger than in the previous passages). The passage beings with the word once. This leads the reader to the understanding that Wiesel had believed something at some previous time, but no longer feels the same way. This can be compared to the following paragraph which begins This day(italics mine). This shows the distinction between an old and new Wiesel. Not only was he physically changing during this time, his emotional changes were causing a change in his belief system. In this passage we see the inner reckoning of Wiesel to the conflict he has been fighting within himself. Until now, Wiesel has felt guilty about his growing distrust in God. Since childhood, the focus of the young boys life has been spiritual- and now he feels betrayed. He even goes as far as saying that he, the accuser, is accusing God himself. Wiesel goes on to say that his was alone- terribly alone. There is nothing in this world- religion, man, love, mercy- except Wiesel himself. This is ironic, seeing that he and the other Jews were so tightly packed into first the ghetto, then the trains, finally the camps themselves. It would seem- physically, at least- that Wiesel was closer to more people at this point than ever before in his life. He tells us, however, that he feel as though he is terribly, terribly alone. Wiesel talks of feeling that he is stronger than God. He sees those around him as being weak because of their need for God. Needi ng anything while in captivity can only make him weaker and more vulnerable. Because Wiesel feels abandoned and has calloused over his need for God, he feels stronger than the rest of the Jewish people- stronger even than the One they need. 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